Choosing the billing cycle is a flexibility decision, not just a price one. Annual usually gives a discount; monthly gives flexibility while the model is still settling.
Discounts pay back when paired with certain need, not upfront commitment. The safest moment for an annual decision is after seven months of fresh data.
Annual fits when
- Review volume is steady.
- Multiple branches are actively using the panel.
- Team roles are stable.
- Pulse AI drafts are part of the routine.
- Closure risk during the year is low.
Monthly fits when
New launches, short campaign usage or scenarios where the investment thesis is still being validated. After a few stable months, you can move to annual.
Switching and refunds
Monthly to annual is usually fast and the discount kicks in immediately. Returning from annual to monthly is possible but pro-rata refund rules are defined in the contract; check with support before changing.
Kontrol listesi / Checklist
- Decision matches review volume.
- Flexibility need is clear.
- Renewal date is on the calendar.
- Switch terms are read.
- Finance flow aligned.
SSS / FAQ
Is annual paid all at once?
Yes, in most cases. That is why the discount is meaningful.
What if I cancel an annual plan early?
Contract terms apply. Usually pro-rata refund or credit is offered for the unused period.